Consider, as most customers perceive shopping as well as possible action by the seller that he can take in order to increase the amount of purchase.
Shopping as an opportunity to walk to shops and discuss the latest news from a friend or friends. This motive is not directly linked to the purpose of purchasing goods. It's in the form of a shopping trip when they are not thinking about or are not relevant to the shopping seriously.
Shopping, which is still carried out during a walk, tend to be impulsive in nature and depend on calculations of production and the ability of sellers to engage the customer and provide emotional support to take responsibility for the choice when there is no close friends that would like to endorse thing.
Perform an assessment of who has the most money at the cash trading institutions. A woman with a child, a woman alone, a woman with a girlfriend or a woman with a man? Develop activities to attract exactly the desired target group in your store. For example, according to research in the boutique, where the emotional group of products for ladies (underwear, clothes, shoes, jewelry, perfumes), a woman with a man here spend more money than a woman with a girlfriend. How do you engage the man in the process of selling or deflect it?
SHOPING as a means of expression or a way to express his «I». People express themselves through purchases. By the way, where that person gets around can judge his desires, needs and personal qualities. Cars are bought at a higher level than before. The fact that the machine can still go, the buyer is often remembered as a last resort.
